- 2X concentrate provides the same cleaning power using less packaging than non-concentrated formula; smaller bottles are easier for consumers to use and take up less shelf space
- Specifically formulated: works in all Bissell and dirt devil compact deep cleaning machines
- Earth friendly's: formula contains biodegradable detergents; it contains no phosphates dyes optical brighteners or heavy metals; bottle made from at least 25-percent post consumer recycled plastic; both bottle and cap are recyclable
- DFE: formula recognized for safer chemistry by US epa's design for the environment (DFE) program
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